![]() ![]() In this video, I’ll walk you through some of the key customer feedback bits, the shortcomings of the uninformed product and UX decisions and few simple methods could have resulted in a very different outcome. While the financial state of any business is a super complex subject, what’s clear is that with just a little bit more UX research the product in hand could have gotten very different reception and the reported 10-20% drop in value could have been avoided altogether. The initial response was anything by positive and coupled with a poor overall financial performance set the business for a couple of years or rough patching. In this video, I’ll share one of the recent business cases, where skipping a simple user research efforts resulted in an immediate product failure and costly business impact.Ĭase in point game maker and publisher’s Blizzard Diablo Immortals announcement fiasco. That’s why the majority of organizations default to overtly lean research and design methods. ![]() And it probably helps that its a free game. Any time a new game comes out for a franchise, all the games get a bump in sales. And when you type in Diablo on a smartphone, you get Diablo Immortal ads. Especially for the new and risky ventures. The games are aimed at different audiences, but the marketing for Diablo 4 still likely got people thinking and talking about the Diablo franchise. It’s not a secret that quantifying the ROI of UX research is a very hard thing to do. ![]()
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